Legendary Service. Operational Mastery.
At SAIL, we believe the best companies are built through intention—where strategy meets heart, and execution meets purpose. Our foundation is service, our craft is performance, and our drive is creating meaningful impact for those we work with and those we serve. We don’t just manage properties—we build experiences, relationships, and teams that reflect our belief in giving your personal best, staying curious, valuing people, and bringing enthusiasm to everything we do.
Sail History + Experience Overview
SAIL is a property management and marketing firm dedicated to empowering people, optimizing property performance, and building thriving communities.
Since our founding in June 2022, SAIL has remained dedicated to relationship-driven property management. Our executive team has successfully onboarded between 800 and 1,500 units per year, leveraging decades of experience managing over 33,000 apartment homes throughout our careers. Our purpose is to empower people, optimize performance, and build strong communities by balancing discipline with innovation in property management. SAIL is driven by impact—enhancing the lives of residents, employees, owners, and partners while fostering teamwork, culture, and industry excellence.
Core Values
G | Giving Our Personal Best
We show up every day ready to go all in. It’s about bringing dedication, focus, and heart to everything we do—whether it’s supporting a teammate, serving a resident, or optimizing our outcome. Our best isn’t just good—it’s game-changing.
I | Intellectual Curiosity
We’re lifelong learners with a passion for asking “What’s next?” Growth happens when we stay curious, seek fresh ideas, and embrace every opportunity to learn, improve, and innovate. At SAIL, curiosity isn’t just encouraged—it’s celebrated.
V | Valuing Relationships
People are at the heart of everything we do. We build real connections—with residents, teammates, owners, and partners—rooted in trust, respect, and care. When relationships thrive, so does everything else.
E | Enthusiasm
We lead with positivity and energy because we believe enthusiasm is contagious. It fuels our creativity, inspires our teams, and turns everyday moments into something memorable. At SAIL, we don’t just show up—we light up.
Portfolio Snapshot
FOUNDED IN JUNE, 2022
• Onboarded 800–1,500 units per year – currently ~3,000 units under management
• Executive team with experience managing over 35,000 apartments
• Mixed portfolio: market-rate, affordable, luxury, and new development in the Twin Cities Metro area
Industry Challenges
Key obstacles property owners, developers, and investors are facing in today’s market:
• Growing costs and income growth is not keeping up with expenses
• Ineffective marketing and slow lease ups
• Inconsistent management results with a lack of proactive strategy or innovation
• Compliance headaches and risk exposure
• Challenging reporting
• Inconsistent service and communication
The Sail Solution
At SAIL, performance isn’t left to chance—it’s built through discipline, clarity, and heart. Our Proven Process is the foundation of how we operate, lead, and grow. It begins with mastering the fundamentals of marketing, operations, and accounting—anchored in data, creativity, and relentless execution. From there, we deliver the SAIL Legendary Experience by anticipating needs, exceeding expectations, and creating lasting relationships built on trust and care.
We optimize portfolio performance through proactive strategy and strong systems, ensuring every property reaches its full potential. As we perform, we grow—scaling intelligently, expanding our impact, and strengthening our team. And with each cycle, our momentum compounds. Growth fuels greater synergy, sharper focus, and stronger discipline, bringing us full circle to deepen our mastery and multiply our impact across the organization.
In Their Words